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Pasi Anteroinen

Organisation Manager at Liikenneturva (Finnish Road Safety Council)

Pasi Anteroinen is Organisation Manager at Liikenneturva (Finnish Road Safety Council). His main tasks are enhancing co-operation with Liikenneturva’s 58 member organisations and to focus on communications and campaigning. Anteroinen runs the daily operations for the major Finnish campaigns for car drivers. Campaign topics include seat belts, distraction, speed, courtesy on roads, and drunk and drugged driving. Many of the campaigns use a wide variety of media’s from TV to social media influencers. Anteroinen is a hands-on practioner on campaigning with a passion for theory-based campaign building and a keen interest in social marketing and impact assessment. He spreads the word, that campaigns should not be seen as merely 30 second ads on television, but instead campaigns are part of a broader road safety culture. Culture can change beliefs and save lives.

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