James GibsonExecutive Director - Road Safety GB
James has worked in the road safety profession for more than 20 years. He became executive director of Road Safety GB in March 2022 having previously worked in local government and the police. As a membership organisation RSGB provides a valuable and, unique part of the road safety provision in the UK. RSGB has a training Academy, Knowledge Centre and runs the National Road Safety Conference.
Understanding the road user
In challenging resource stretched times effective targeting of road safety interventions is more important than ever. The use of data remains the key to efficiently deploying training, education or campaign interventions to maximise casualty improvements.